The goal of this project was to create a brand experience that would unify the conditioning community which represents Gymshark’s target audience. We aimed to solve a lack of motivation in people beginning their conditioning journey which is due to a need of the support of others. The concept of SharkShare is an in-app extension which brings users together through sharing experiences and helping others.
The thematic treatment of this app design stays very close to the existing Gymshark visual branding guidelines. The use of a strong capitalized typeface and the contrasting color scheme of black and white connote the brand’s active and tenacious energy.
App Design / Brand Experience
App Design
SharkShare is an in-app feature which allows users find new workout routines, share theirs with others, and save their favorites from their friends and favorite trainers. It creates a conditioning community by keeping up with the user’s progress and connecting people through conditioning. This feature also allows users connect with their gym partners even remotely and build better motivation for conditioning.
MAIN FEED
Where the content users follow is displayed.
BUILD YOURS
Build your own personalized routine for your goals.
DISCOVER
Look for inspiration and find new people to follow.
YOUR ROUTINE
Weekly routine that helps you achieve your goals.
FRIENDS
Share workouts, talk about your new finds and routines
PROGRESS
See your fitness goals in a visual representation.
Team Members
-
Anne Capelli
PROJECT MANAGER
APP DESIGN -
Alexandra Stamatelos
TEAM DIRECTOR
CONCEPTING -
Samantha Bates
STRATEGY
CONCEPTING -
Yuxin (Eryca) Chen
USER TESTING
STRATEGY