This campaign aims to help Spotify launch audiobooks by using user travel plan data sets to introduce a new Spotify playlist made specifically for each listener to fit their travel times which suggests audiobooks in a way that is convenient. The Spotify ETA playlist features perfectly timed audiobooks mixed with podcasts and music to keep the listener entertained in their allotted travel time.
The thematic treatment of this campaign emulates Spotify’s brand identity of bright colors, lively round shapes, and provocative language. The goal of targeting Gen Z placed importance on resonating with young users.
App Design / Brand Experience / Integrated Campaign
App Features
In contribution to the team project, I designed the Spotify ETA playlist app features. The pop-up notification would appear on opening the app and direct the user to the playlist page, which I also designed, as well as the home page execution which demonstrates the playlist in environment.
POP-UP NOTIFICATION
HOME PAGE EXECUTION
SPOTIFY ETA PLAYLIST
Integrated Campaign
The design process of this campaign included the creation of five tactics. A digital poster, which would be located in airports and uses flight data to suggest audiobooks which would fit the duration of a flight. Second, we created an Instagram carousel ad, which suggests an audiobook as an alternative to listening to the environmental sounds of traveling. Third, we designed a web banner ad to be featured on sites such as Expedia where users book their travel plans, intercepting them as they plan. The billboard, which would be placed in high traffic areas, implements a similar tactic.
Team Members
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Anne Capelli
TEAM DIRECTOR
APP FEATURES DESIGN -
Frank Garcia
PROJECT MANAGER
INSTAGRAM POST -
Charlie East
AIRPORT DIGITAL POSTER
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Fiona Walsh
WEB BANNER AD
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Margo Utz
BILLBOARD AD