Les Philosophes is a fictional wine brand that draws inspiration from two of France’s greatest creations, which are their historic philosophers and iconic wines. This brand design included the creation of three wine variations which are each themed after a notable French philosopher. In addition to the bottles’ front and back labels, each wine has an accompanying box designed to extend the user’s experience.
The thematic treatment of this wine brand drew from the French Art Deco era of design through the geometric and linear patterns. Each bottle uses a different combination of colors from the palette which was chosen for its bright and contrasting hues. The labels also share a label shape inspired by art deco architectural arches.
Branding / Packaging
Rosé
The rosé is paired with the French philosopher René Descartes, who was the French National Philosopher in the 16th century and defined thought as the essential human quality.
Sauvignon Blanc
The white wine was chosen to be a sauvignon blanc from the Loire Valley and is paired with the philosopher Jean Jacques Rousseau who progressed Enlightenment and supported the common good.
Bordeaux
The red wine was chosen to be a bordeaux from the Bordeaux region of France and matched with Voltaire, who had great contributions to the Age of Enlightenment.
